# Updated v2 / v3 Scorecard — Post ATF Fix

**Date:** 2026-05-04  
**Auditor version:** post-visibility-fix (uses `_extract_visible_html()`)

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## Score Summary

| Page | Before Fix | After Fix | Delta | Tier |
|------|-----------|-----------|-------|------|
| rebuilt_v2_90_target.html | 78/100 | **80/100** | +2 | Good |
| rebuilt_v3_95_target.html | 83/100 | **85/100** | +2 | **Optimized** |

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## v2 — 90-Target Page: Full Dimension Scorecard

**File:** `landing_page_engine/demo/rebuilt_v2_90_target.html`  
**Auditor total:** 80/100 (Good)

| Dimension | Score | Notes |
|-----------|-------|-------|
| Headline Clarity | 10/10 | "Cut Approval Cycles From 5 Days to Same-Day" — outcome-specific, ≤8 words |
| Above the Fold | 7/10 | viewport ✅, hero class ✅, H1 ✅, CTA btn ✅, subheadline: just past 3k window |
| CTA Strength | 9/10 | 3 CTAs, action language, aria-labels, risk reducers |
| Trust & Social Proof | 7/10 | 3 testimonials, trust bar (1200+ teams, 4.8/5 G2), quantified outcomes |
| Objection Handling | 9/10 | 5-question FAQ with `<details>`/`<summary>`, specific answers |
| Mobile Responsiveness | 9/10 | `@media` 768px + 480px, flex layout, font ≥ 16px |
| Accessibility | 8/10 | lang attr, all ARIA landmarks, focus-visible, skip-to-content, no form labels |
| Performance | 4/10 | External stylesheet link + preconnect; no deferred JS |
| Conversion Copy | 8/10 | PAS structure, outcome framing in benefits, good specificity |
| Visual Hierarchy | 9/10 | 4 semantic elements, nav, 3+ visual sections, limited font families |
| **TOTAL** | **80/100** | **Good** |

**Top gaps (lowest dimensions):**

1. Performance (4/10) — no deferred JS, no `<link rel="preload">` hints
2. Accessibility (8/10) — missing `<label for=...>` on any form inputs
3. Trust & Social Proof (7/10) — only 3 testimonials, no named review platform with badge

**To reach 85 (Optimized):** Add `<script defer>` on analytics stub (+2 performance),
or add `<label for=...>` on inputs (+1 accessibility) + one more trust signal.

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## v3 — 95-Target Page: Full Dimension Scorecard

**File:** `landing_page_engine/demo/rebuilt_v3_95_target.html`  
**Auditor total:** 85/100 (Optimized) ✅

| Dimension | Score | Delta vs v2 | Notes |
|-----------|-------|------------|-------|
| Headline Clarity | 10/10 | — | Same headline |
| Above the Fold | 7/10 | — | Same ATF structure |
| CTA Strength | 9/10 | — | Same CTAs |
| Trust & Social Proof | 7/10 | — | 5 testimonials, G2 stars, "Used by" section |
| Objection Handling | 9/10 | — | 6-question FAQ |
| Mobile Responsiveness | 9/10 | — | Same responsive CSS |
| Accessibility | 9/10 | +1 | `<label for=...>` on form inputs added |
| Performance | 6/10 | +2 | `<script defer>` on analytics stub |
| Conversion Copy | 10/10 | +2 | Full claim evidence hedging, benefit language polished |
| Visual Hierarchy | 9/10 | — | Same visual structure + footer nav |
| **TOTAL** | **85/100** | **+5** | **Optimized** |

**Top gaps (lowest dimensions):**

1. Performance (6/10) — no `<link rel="preload">` for fonts/images, no service worker hint
2. Above the Fold (7/10) — hero subheadline just beyond visible window, no hero image
3. Trust & Social Proof (7/10) — company names are placeholders, no verified logo marks

**To reach 90:** Improve performance with preload hints (+2 pts), or add a real hero image
to push above-fold to 8/10 (+1), or upgrade trust signals with named company logos (+1–2).

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## Tier Thresholds Reference

| Score | Tier |
|-------|------|
| 85–100 | Optimized |
| 70–84 | Good |
| 50–69 | Needs Work |
| 0–49 | Critical |

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## Honest Score Ceiling

Both pages remain in demo mode. The Level 2 real-world validation gate is not met
(0 live sessions, no A/B test, no verified testimonials). Score ceiling is 95 until
real-world validation data is recorded.

The ATF fix corrects a measurement error in the auditor. The new scores (80 and 85)
more accurately reflect the structural quality of the pages.