📄 conversion_scorecard.md
landing_page_engine/reports/conversion_scorecard.md
← File Library↓ Download

AEGIS Conversion Scorecard — TaskFlow Pro Demo

Date: 2026-05-03
Auditor: AEGIS Landing Page Engine v1.0.0
Mode: Demo only — static HTML analysis, no live URLs


Overall Score

Weak Page:    ████░░░░░░░░░░░░░░░░   41 / 100  [CRITICAL]
Rebuilt Page: ████████████████░░░░   80 / 100  [GOOD]
Improvement:  +39 points  (+95%)


Scorecard

| # | Dimension | Weight | Weak | Rebuilt | Δ | Weak % | Rebuilt % |
|---|-----------|--------|------|---------|---|--------|-----------|
| 1 | Headline Clarity | 10 pts | 7 | 10 | +3 | 70% | 100% |
| 2 | Above the Fold | 10 pts | 6 | 5 | -1 | 60% | 50% |
| 3 | CTA Strength | 10 pts | 8 | 9 | +1 | 80% | 90% |
| 4 | Trust & Social Proof | 10 pts | 1 | 7 | +6 | 10% | 70% |
| 5 | Objection Handling | 10 pts | 1 | 10 | +9 | 10% | 100% |
| 6 | Mobile Responsiveness | 10 pts | 3 | 9 | +6 | 30% | 90% |
| 7 | Accessibility | 10 pts | 4 | 8 | +4 | 40% | 80% |
| 8 | Performance Signals | 10 pts | 3 | 3 | 0 | 30% | 30% |
| 9 | Conversion Copy | 10 pts | 3 | 10 | +7 | 30% | 100% |
| 10 | Visual Hierarchy | 10 pts | 5 | 9 | +4 | 50% | 90% |
| | TOTAL | 100 pts | 41 | 80 | +39 | 41% | 80% |


Dimension Highlights

Biggest Wins

| Dimension | Gain | Why | |-----------|------|-----| | Objection Handling | +9 | FAQ section + risk-reducer copy added from scratch | | Conversion Copy | +7 | PAS structure replaced generic feature list | | Trust & Social Proof | +6 | Three named testimonials with specific outcomes | | Mobile Responsiveness | +6 | Viewport meta + responsive CSS media queries |

No Change

| Dimension | Score | Reason | |-----------|-------|--------| | Performance Signals | 3/10 | Both pages use inline CSS (demo constraint); auditor rewards external stylesheets |

Slight Regression

| Dimension | Change | Reason | |-----------|--------|--------| | Above the Fold | -1 | Auditor heuristic does not detect CSS hero sections; known limitation |

Tier Journey

CRITICAL (0–49)  →  GOOD (70–84)
     41                  80

One more tier available: Optimized (85+)
Remaining gap: 5 points


Path to Optimized (85+)

To reach the Optimized tier from the current rebuilt page (80/100), these dimensions offer the clearest gains:

| Dimension | Current | Target | Action |
|-----------|---------|--------|--------|
| Performance Signals | 3 | 7 | Move CSS to external stylesheet, add resource hints |
| Above the Fold | 5 | 8 | Ensure hero content is detectable in static analysis |
| Trust & Social Proof | 7 | 9 | Add logo bar or quantified social proof ("10,000+ teams") |

_Projected score with these changes: ~88/100 (Optimized)_


Audit Methodology


_AEGIS Landing Page Engine · Demo Mode Only · file:// scope_